A brand redesign and ad campaign for Franco's Fine Clothier in Richmond, VA. The goal of the ad is to break the stigma that only the most upper class wear suits. The key art represents different types of men in their everyday attire, mirrored by a suit jacket that they could also own and wear.
Redesigned logo, social icon, and tagline
Isolated key art
Key art mocked up as an Instagram carousel ad
Redesigned business card
Made in collaboration with James Stanley